Privacy Policy

Last Updated: 9th September 2025

1. General

Perennial Menswear (“we”, “us”, “our”) is committed to protecting your privacy and personal data. For the purposes of data protection laws, we are the data controller and will process your information in line with the General Data Protection Regulation (EU) 2016/679, the UK GDPR, and other applicable data protection legislation.

This Privacy Policy explains how we collect, use, store, and share your personal data when you visit our website or purchase our products. Please read carefully to understand our practices.

2. Visitors to Our Website

2.1 Information we may collect from you

When you register an account, subscribe to our newsletter, or place an order. Information may include your name, billing and delivery address, telephone number, and email.
When you contact us with an enquiry, complaint, or request.
When you report a problem with our website.
When you interact with our website, including browsing history, traffic data, and communication data (see Cookies below).

2.2 Additional data we collect

IP Address & Device Data: We may collect your IP address, operating system, and browser type for system administration, fraud prevention, and website performance monitoring.
Cookies: Our website uses cookies to improve your browsing experience and help us enhance our services. Please see our Cookie Policy for details.

2.3 How we use this information

Provide you with the products and services you request.
Personalise your shopping experience.
Improve our website, services, and customer support.
Contact you about updates, offers, or promotions (if you have consented to marketing).
Respond to enquiries, feedback, or complaints.

2.4 Third-party links

Our site may link to third-party websites. If you follow these links, please note they have their own privacy policies, and we are not responsible for them.

3. Customers

When you place an order, we collect details including your name, address, payment information, phone number, and email to process and deliver your purchase.
We may share your data with trusted third parties such as payment processors, couriers, IT service providers, email platforms, and review platforms to fulfil your order.
We may display your reviews or feedback on our website or marketing materials (with your consent, where required).
We retain your information for as long as necessary to provide our services and for up to six years afterward to comply with legal and accounting requirements.

4. Suppliers

If you supply goods or services to Perennial Menswear, we may collect business contact details, payment details, and correspondence records to manage our relationship and make payments. We keep supplier data for up to six years.

5. If You Fail to Provide Personal Data

If you do not provide personal data required by law or to fulfil a contract with us, we may be unable to provide you with our products or services.

6. Marketing

If you subscribe to our mailing list, make a purchase, or opt-in through competitions or promotions, we may send you marketing updates about our products, offers, and events.
You can opt out at any time by clicking unsubscribe in our emails.
We keep your marketing data for up to three years from your last engagement (e.g., opening an email).
Like many retailers, we may show you online ads across social media and digital platforms. These ads are tailored based on your browsing activity on our site.

7. Monitoring & Security

We may monitor communications (emails, calls, messages) for training, compliance, and fraud prevention.
CCTV may operate in physical premises for crime prevention and health & safety.
Your data is stored on secure servers with appropriate technical and organizational safeguards.

8. Automated Processing

We may use automated systems (e.g., for fraud checks or personalized marketing).
If you receive a low credit score during fraud checks, we may require advance payment or decline your order.
If false or fraudulent data is provided, we may record this.

9. Legal Basis for Processing

To perform our contract with you.
To comply with legal obligations.
To protect vital interests.
For our legitimate business interests, provided your rights do not override them.

10. Disclosure of Personal Data

We may share your data with:

Our employees and trusted service providers (payment providers, couriers, IT support, marketing platforms).
Professional advisers (lawyers, accountants, insurers).
HMRC, regulators, or authorities when legally required.
Business partners or new owners in the event of a merger or acquisition.

We do not sell your personal data to third parties.

11. International Transfers

Some of our service providers may be located outside the UK or EEA. Where this occurs, we ensure your data is protected by using standard contractual clauses or other lawful safeguards.

12. Your Rights

Under data protection laws, you have the right to:

Access the personal data we hold about you.
Request corrections or updates.
Request deletion of your data.
Restrict or object to processing.
Receive a copy of your data in a portable format.
Withdraw your consent (where processing is based on consent).

To exercise your rights, please contact us by phone. We may need to verify your identity before fulfilling your request.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page, and where material changes occur, we will notify you via email or a website notice.